Brokman

BROADCAST

HD, 4K, and streaming interfaces.

NETWORK

The intersection of design, speed, and precision.

Motion Graphics

MODERN TYPOGRAPHY FOR MOVING BRANDS

Broadcasting is the distribution of audio and audiovisual content to dispersed audiences via an electronic mass communications medium, typically using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which became popular around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.