Welcome To Winona
Moret brings its expressive serif character to Squarespace’s Welcome to Winona campaign, adding warmth and personality to the brand’s distinctive visual storytelling.
Moret was selected for Squarespace’s Welcome to Winona campaign, a project inspired by the character, community and independent businesses of Winona, Minnesota. The typeface’s expressive forms provided a natural connection to traditional American sign painting while retaining a contemporary quality suited to the campaign.
“While researching typefaces, the team always knew that we needed something that could bring forward the feeling of an American town that still thrives on community and mom and pop stores. We really felt that Moret was a perfect fit because of its nod to sign painting, while still having calligraphy roots that spoke to the town's rich history. It also provided us with a tonal range that felt unique enough to the town itself without going to the campy side (which is so easy to do when quoting this kind of vernacular).”
— Ben Hughes, VP Brand Design, Squarespace
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